Bobats - Wealth Solutions Who do you call for financial advice?
Who do you trust to manage your wealth?
Our clients have been counting on us at Bobats to do this for over 90 years.
Bobats is for Successful Living.
We create tailored wealth solutions to grow and protect your wealth and bring order to your financial life.
The Bobats business is built on its age-old values, embodied in The Bobats Way and our Guiding Principles. Meet Our Team Our People are trustworthy, diligent, highly qualified and experienced in their respective fields to give you the best advice and service. View Products and Services We give you the freedom to focus on the finer things in life, knowing your wealth is in safe hands with us.

The Bobats Team

Our team of friendly, trustworthy and experienced professionals is at your service:

Hoosen Bobat

BCom, Certified Financial Planner ® (CFP)

Senior Financial Advisor

Hoosen joined the business nearly four decades ago in 1980. He loves interacting with people and is passionate about financial planning. He is also an avid fisherman, a former South African Tennis Champion and is greatly involved in youth sports development in the community. Hoosen’s expertise in investment asset allocation, tax legislation, retirement and estate planning and risk policies makes him a vital part of the Bobats team.

“Understanding what our clients want out of life is the first and most important step. Then, it’s a matter of assisting them to identify and implement investment and financial strategies that will help accomplish their life goals. We call this process the Bobats Wealth Blueprint. Our job is to ensure our clients have the right information to make informed decisions that will help them achieve financial peace of mind. Nothing makes us happier than seeing our clients growing and succeeding.”

Ebrahim Moola

CA (SA), CFA Charterholder ®

Financial Advisor

Ebrahim has 9 years of financial services experience, including; 3 years as a Trainee Accountant with Deloitte in Durban, 2 years as an Investment Analyst at Old Mutual Equities in Cape Town and 4 years as Financial Advisor and Investment Professional at Bobats and Sterling Invest in Durban. Bobats draws on Ebrahim’s analytical, diligent and focused approach towards business and investing.

“There’s a considerable need to assist our clients diversify their wealth. We find many clients over-capitalise their businesses and their direct property holdings, leading to a highly-concentrated portfolio. In today’s globally connected world, our clients can access a wide variety of high-quality passive investment options. This is where Bobats comes in. We specialise in sourcing and thoroughly researching these investments, wherever they may be in the world, and give our clients a chance to invest and participate in the upside.”

Faheem Paruk

BComm Hons (Finance), Completed Level 3 CFA Charterholder

Investment Professional

Faheem joined Bobats and Sterling Invest in 2018 as an Investment Professional.

Faheem has 6 years of financial services experience spanning various roles in the fields of accounting, corporate finance, financial management, financial advisory and investment analysis. He holds a Bcom Honours degree and has completed all 3 levels of the CFA Programme.

Faheem and Ebrahim work closely together towards building, maintaining and growing the Bobats & Sterling investment offering.

Fathima Noor Mahomed

BComm (Honours), CFP


Fathima joined Bobats in 2018 and acts as a Junior Financial Advisor.

She recently completed the FPI board exam and will receive her CFP designation early next year. She has 2 years of industry experience with another well-established financial advisory practice in Umhlanga.

Fathima is passionate about helping people obtain financial peace of mind and is dedicated to making your money work for you in achieving your financial and life goals.

Fathima’s innovative thinking, passion for financial planning and meticulous approach makes her an instrumental member of the Bobats team.

Mahomed Tarmahomed

BCom (Accounting)
Office Manager, Business Development

Raylene Bhana

Client Liaison & Admin Manager

Melissa Pillay


Kimira Lee Reddy


Divashan Reddy

IT & Database Manager

Nothe Masua


Why Bobats

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What Sets Us Apart

You can count on us

Everything we do is in your long-term best interests.We collaborate with you, your other advisors and accountants to bring order to your financial life.We’ve worked this way for 90 years.


Our people are qualified and experienced in their respective fields to give you the best advice and service.We actively keep abreast with the latest developments in technology, tax laws, financial planning and estate planning.

Creating value for you

We structure your affairs in the most tax-efficient manner. Our scale (over R 1 billion in assets under management) and long-standing relationships with service providers allows us to negotiate reduced fees and deals on your behalf.


We cap the number of clients we take on to ensure the highest levels of service for existing clients. You have the opportunity to be a part of an exclusive group that get to enjoy our advice and service, “The Bobats Way”.

The Bobats Way

Everything we do is in your long term best interests.

  • Our people are diligent, humble, collaborative, honest and professional
  • The advice we give is fair, prudent and relevant to your objectives
  • Our service is friendly, methodical, timeous and thorough
  • We ensure our reporting is concise, relevant, accurate and complete

Our Guiding Principles

  • Think long term
  • Diversify
  • Remain flexible
  • Minimize costsand taxes
  • Harness the power of compounding returns

Everyone here at Bobats knows that doing what is right for you is also best for Bobats in the long term.

Bobats Advice Process

Our advice process is continually refined to incorporate contemporary financial planning practices.

Exploring You

Most financial plans begin and end with the products. Your plan needs to begin and end... with you.

Create Choices

Having asked the right questions about your life, we will research and create the financial choices that you can choose to best suit you.


With a clear understanding of who you are, and what you want, we can help you make powerful and informed choices.
This is your Bobats Wealth Blueprint®.

Review And Enhance

Your life will keep changing, and you should be able to change your choices too. We can review your plan and enhance it when needed by exploring, creating and choosing.

Our clients and their families have been counting on us at Bobats to manage their wealth for over 90 years.

How can we help you today?

Bobats Investment Process

  • Your holistic financial position and circumstances
  • Your ability and willingness to tolerate risk
  • Your relevant investment time horizon and liquidity needs
  • Diversification across asset classes, investment styles and geographies
  • Choice of investment structures to maximise after-tax returns
  • Choice of investment platforms to maximise efficiency and reduce costs
  • Choice of investment vehicles (unit trusts, ETF’s, shares, fixed deposits etc)

Sterling Invest, our in-house discretionary investment manager, assists us in putting together investment solutions for you. Sterling Invest prides itself on earning your trust and striving to generate top long term returns.

Sterling Invest sets itself apart through its thorough investment process, the caliber of its people and them co-investing alongside you into the investments they offer.


Bobats is Proud to be Affiliated With These Companies that Enable Us to Offer You a Holistic Service:

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How our clients feel

*Client names are fictitious to protect their real identity

Dr Moosajee * Established Medical Specialist | 63 I’ve been investing with Bobats for over 30 years, from the day I got my first paycheck. I started with small monthly amounts and slowly increased it over time as my earnings grew. Hoosen helped me to stay disciplined and keep me invested for the long term. This allowed the magic of compounding returns to do its work on my portfolio. I’m now closing in on retirement, rest assured, knowing that my finances are in order. I can now spend my time doing things I love like traveling and spoiling the grandchildren! Dr Naidoo * Young Medical Doctor | 25 It’s been a hectic 12 months for me, I completed my studies, started working for the first time (community service) and got married. Bobats has taught me the importance of having a financial plan and how it can change as my life changes. I see Ebrahim as my personal CFO, I turn to him whenever I have questions on financial matters, he’s the expert. The Bobats Wealth BluePrint also helps me visualize all the components of my financial plan on one page. I look forward to working with Ebrahim and the Bobats team on my financial journey through life. Mr Ismail * Established Businessman | 54 Our family business has been associated with Bobats for over 50 years, Hoosen’s dad and my dad were great friends. To this day, we do all our investments and insurance through Bobats, we simply don’t go anywhere else. For us, it’s more than getting the best returns and lowest fees. We know we can trust Bobats to give us great service and most importantly, objective advice. We’re excited to hear about Ebrahim joining the business, Hoosen has indeed chosen very well. Mrs Khan * Retired Lecturer | 69 I tragically lost my husband 15 years ago, he primarily dealt with Bobats before his passing. Hoosen professionally guided me and my family through the arduous estate wind up process that ensued. He put together an easy to understand Wealth Blueprint which has taken care of all our financial needs to this day. It was so comforting to know my husband and Hoosen had planned for all this before his untimely death. My kids, both professionals, have since become clients of Bobats in their own right. Thank you Bobats for all you’ve done for me and my family.

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Get in Touch

Phone | +27 31 309 7861

e-mail |

Our Location

Nimmo House, 3 Nimmo Road


Durban, 4001